Our mascot Mr. Murph originates from our “Material Recovery Facility” or MRF. This is a facility where mixed recyclables are separated and sent to manufacturers to be made into products and packaging we all use every day. We’re happy to say, Mr. Murph was the very first of his kind in Oklahoma.

A MRF’s design is to separate mixed recyclables and hold each recyclable into a storage bunker for baling when full. This method of mining and separating our household waste reduces the impact on landfill space, emissions generated from incinerating household waste, natural resources, and the added energy it takes to produce a product or packaging from those natural resources. 

A key part of what makes Mr. Murph so special is his automation. Mr. Murph separates recyclables based on weight and dimensional shape (2D or 3D). Recyclables then travel on conveyor belts over a series of mechanical and automated components that separate the recyclables and place them into individual storage bunkers. The separated recyclables are then compressed into large bales and sold to end users.

Quality Control personnel and artificial intelligence (AI) robots are positioned throughout the system to ensure non-recyclables items are removed to maintain the highest quality specifications. 95% of recyclables delivered to Mr. Murph stay in Oklahoma, supporting Oklahoma jobs and our economy.

In 2023, American On-Site was launched to take the Feed Mr. Murph vision nationwide.